About magazine Дерево.RU
Magazine volume: 144-216 А4 pages.
Periodicity – 6 times a year.
Circulation – 15000 copies
Business magazine on woodworking «Derewo.RU» has a mission to facilitate the effective development of lumber industry of Russia as a whole and of the every single wood-working enterprise in particular.
Our magazine is created by:
- Leading specialists of the industry sector, possessing a long-term working experience in research organizations, scientific institutions and in industrial plants of this branch;
- General managers of wood-working and furniture producing factories with experience in various goods production and sales in home and world markets;
- Highly experienced professionals and specialists in marketing with perfect knowledge of the producers market and with consumers of wood-working products.
In every number of the magazine we publish 20 regular rubrics and more than 25 authors’ editorial (not advertising) articles.
Rubricator:
8% - exclusive columns;
25% - information and analytics;
67% - production and technology articles
Exclusive columns
- Tree of the issue
- Wooden alphabet
- Derewo.com
Editorial articles
- Information and analytics
- Production and technology
- bioenergetics
- energy-saving
- harvesting
- wood sawing
- drying industry
- joinery
- furniture production
- composite materials production
- house building
- service-class
- tools
- protective decorative coverings
- glue systems
- waste utilization
DISTRIBUTION
The magazine «DERWO.RU» appears with the circulation of 15 000 copies and is distributed all over the territory of Russia, the CIS countries, Baltic states and Europe by means of:
Special targeted distribution - Sliding targeted distribution provides for monthly change of addresses, which lets us cover a wide range of market participants.
Subscription - the editorial office cooperates with the biggest subscription agency of Russia «Rospechat’ and a wide range of alternative subscription agencies.
Through a net of representative offices in Kiev (the Ukraine), Saint-Petersburg, Samara ( Povolzhye), Archangelsk, Krasnoyarsk and Novosibirsk (Siberia)
In the biggest international and all-Russia branch and industrial exhibitions.
Targeted distribution - 35%
Subscription - 27%
Representations in Russian regions – 18%
Exhibitions, workshops, conferences – 20%.
AUDIENCE
By specialization
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47%
|
Top and middle management
|
|
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36%
|
Specialists (engineers and technical staff)
|
|
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9%
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Managers of companies’ commercial departments
|
|
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8%
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Specialists of marketing departments
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It is necessary to take into consideration the fact that in practice several functional responsibilities are very often combined in the factories.
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61%
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Producers and suppliers of integrated wood products
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|
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24%
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Producers and suppliers of wood materials
|
|
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9%
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Companies rendering services to timber industry
|
|
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6%
|
Non-branched
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By Countries
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86%
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Russia
|
|
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7%
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Ukraine
|
|
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5%
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the CIS countries
|
|
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2%
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Europe
|
Analysis of structure and composition of subscribers, made by the subscription and distribution service of the editorial in 2003 – first half of 2004 made evident the following groups of subscribers
